Iceland blog articles and news announcements

December 2021

A breakthrough in outdoor clothing: Wool insulation

This innovation makes wool production more sustainable, gives back to farmers, and keeps people comfortable in changing environments

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November 2021

Merino wool guide

Merino wool embraces you in the caress of a fine, soft fiber. What makes Merino wool unique is also what makes it perfectly suited for base layers and anything that requires a full range of movement. In outdoor wear, Merino wool is a game-changer.

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October 2021

Road trip to the south of Iceland: Icewear Vík í Mýrdal

The southern coast of Iceland is picturesque. In fact, it’s one of the most popular parts of the country that tourists visit.

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October 2021

What Is Leif Erikson Day?

Leif Erikson Day isn’t the first holiday that comes to mind when people think of holidays in October.

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September 2021

Black sand, red sweater—Murder on Iceland’s Reynisfjara Black Sand Beach

Waves crash against a shore of black sand. Not a soul is in sight; even the birds are eerily absent.

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